Privacy statement

Last updated: 11 November 2026

This statement explains what personal data we process when you visit www.primavera.coffee or fill in one of its forms, why, and what your rights are. For our customer portal (account.primavera.coffee) see its own privacy statement.

Who we are

This website is run by Primavera Coffee B.V., Krelis Louwenstraat 1, Ruimte D03, 1055 KA Amsterdam, the Netherlands, registered with the Dutch Chamber of Commerce (KvK) under number 82345163. Primavera Coffee B.V. is the controller for the personal data described here. Our sister companies Primavera Coffee LLC (United States) and Third Wave Coffee Source (United Kingdom) use the information you send us to help customers in their regions.

Questions or requests about your data: info@primavera.coffee.

What we process

  • Contact form: your name, email address, subject and message.
  • Offer list access request: your name, company, country, state or region, and email address.
  • Sustainability report and Fresh Crop forms: your name, email address, company and, if you add one, your message.
  • Newsletter: your email address and the region you choose (Europe/United Kingdom or North America).
  • Website use: like every website, our hosting provider receives your IP address and browser details when you load a page. If you accept analytics cookies, Google Analytics also records which pages you visit, roughly where you are and what device you use.

Why, and on what legal basis

  • To answer your questions and requests, such as giving you access to our offer list or sending you our sustainability report (steps you ask us to take before doing business, or our legitimate interest in replying to you, art. 6(1)(b) and (f) GDPR).
  • To follow up as a possible customer: when you request our offer list, report or fresh crop information, we may contact you about our coffees. You can tell us to stop at any time (legitimate interest, art. 6(1)(f)).
  • To send our newsletter (consent, art. 6(1)(a)): only if you sign up. Every newsletter has an unsubscribe link.
  • To understand how the website is used (consent, art. 6(1)(a)): only if you accept analytics cookies.
  • To run and protect the website (legitimate interest, art. 6(1)(f)): hosting, security and spam protection.

Cookies

Squarespace, our website platform, sets a few cookies the site needs to work, such as remembering your cookie choice and protecting forms against spam. These don't need your consent.

Google Analytics cookies are only placed if you accept them in the cookie banner. You can change your choice at any time with the cookie settings link at the bottom of every page. We don't use advertising or social media tracking cookies.

Some pages show content from other services: fonts from Adobe Fonts, our Instagram feed (via Curator.io) on the home page, and Google Maps on event pages. Showing this content sends your IP address to those services.

Because we don't track you across other websites, the site doesn't respond differently to browser "Do Not Track" signals.

Who we share it with

We don't sell your data. We use these service providers, who process it on our behalf:

  • Squarespace: hosting the website and storing form submissions.
  • Google Workspace: our team's email, where form submissions arrive.
  • Mailchimp (Intuit): our newsletter.
  • Airtable: our customer database, where we may record your request if you become, or are, a customer.
  • Google Analytics: website statistics, only with your consent.

Several of these providers are based in, or use servers in, the United States. Where personal data leaves the European Economic Area, we rely on the EU-U.S. Data Privacy Framework where the provider is certified, or on the European Commission's standard contractual clauses.

How long we keep it

  • Form submissions: up to 2 years after your last contact with us, unless you become a customer; then our customer portal's privacy statement applies.
  • Newsletter: until you unsubscribe.
  • Google Analytics data: up to 14 months.

Your rights

You can ask us for a copy of your data, to correct or delete it, to restrict or object to how we use it, or to receive it in a portable format. Where we rely on your consent, you can withdraw it at any time. Email info@primavera.coffee and we'll respond within one month.

If you're unhappy with how we handle your data, you can complain to the Dutch data protection authority, the Autoriteit Persoonsgegevens, or to the supervisory authority where you live (in the UK, the ICO).

Changes

We update this statement when our website changes. The date at the top shows the latest version.